10367: Enhancing Teaching Impact with Extended Reality Case Studies

Friday, July 25, 2025

15:00 - 16:30 CEST (GMT+2)

Location: Bella Center: Hall A- A2-m3

Session Type: PDW (workshop)
Orientation: Teaching
Shareable link: https://cdmcd.co/nR68LB

Organizer(s)

IS

Ithai Stern

INSEAD, France

Participant(s)

AH

Allegre Hadida

University of Cambridge, United Kingdom
AJ

Albert Jolink

SKEMA Business School - U. Côte d'Azur, France
TM

Terence Hugh McNulty

University of Liverpool, United Kingdom
JR

Jose Ruiz-Alba Robledo

For over a century, business education has centered on the written case study method, immersing learners in real-world scenarios where protagonists face complex challenges. Through classroom discussions, students apply models and tools to explore solutions, fostering critical thinking and active engagement beyond traditional lectures. Today, advances in technology open new opportunities to move beyond written cases, enabling even more dynamic and immersive learning experiences. In this Professional Development Workshop (PDW), participants will experience firsthand how extended reality (XR) technologies are being integrated into the classroom. They will discuss how these technologies transform the educational landscape, enhance student engagement, foster deeper understanding, and create immersive learning environments. The PDW will explore various applications of XR, including virtual and augmented reality, and highlight best practices that have emerged from their implementation.