19373: Harnessing Behavioral Insights for Policy Development –Learning from a Real- World Case Study

Organizations, businesses, and cities increasingly embrace behavioral insights, choice architecture, and “nudges” to subtly shape people’s behavior. However, the challenge of translating academic insights into effective policy making persists for both scholars and practitioners. This transdisciplinary workshop will provide valuable insights on how behavioral science can drive the design of impactful strategies and interventions for sustainable development in cities. Understanding the barriers and solutions for converting behavioral insights into actionable policy is essential. Understanding these and adding to the evidence-base of behavioural insights-based policies with impact has become a highly attractive field of research particularly for Ph.D. scholars and early career researchers (ECRs) who do not only want to become first class researchers, but also strive for having societal impact with their work. The workshop will share key learnings from BEACON, a transdisciplinary practice project on how to use behavioral insights to foster a circular, sustainable food policy in cooperation with the city of Copenhagen. It offers practical examples of how behavioral insights can be applied in real-world policy contexts. The session will address the complexities of integrating behavioral science into public policy, providing a comprehensive understanding of the challenges and opportunities in this rapidly evolving field.

Participation in the post-conference online session is limited to 20 attendees. To be considered, please submit an extended abstract (up to 500 words) outlining your research, along with a brief CV, to beaconproject@cbs.dk by 15 June 2025. Selection will be based on the relevance of your work to behavioural research and its policy implications. During the 90-minute online session, participants will present their work and receive individualized feedback from invited experts. Please note that physical attendance at the AOM PDW session in July is required to participate in the online workshop. The session will take place during the last week of August, and selected participants will receive the final date, time, and access details well in advance. If you have any questions before submitting your materials, feel free to reach out to us at beaconproject@cbs.dk.

Post Conference Session: Date: 26 August 2025 Time: 13:00–14:30 CEST