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2025 AOM Annual Meeting

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11362: Bridging Collective Strategizing and Coopetition Research: A Zooming In and Out Perspective

Friday, July 25, 2025
09:00 - 11:00 CEST (GMT+2)
Location: Bella Center: Hall D- D3-m4
Session Type: PDW (workshop)
Orientation: Teaching,Practice,International,Research,Diversity
Shareable link: https://cdmcd.co/Kp85gM
The concept of collective strategy (Astley & Fombrun, 1983), defined as “the joint formulation of policy and implementation of action by the members of interorganizational collectivities” (Astley, 1984: 526), emerged in the 1980s but somewhat faded over time. However, its comeback can be evidenced in phenomena like the cooperative economy (Lavie, 2023), digital platform sharing (Garud et al., 2020), and global ecosystems and platforms (Nambisan & Zahra, 2019). The “coopetition” paradigm, emphasizing simultaneous cooperation and competition for superior value creation (Bradenburger & Nalebuff, 1996; Bengtsson & Kock, 2000; Dowling et al., 1996; Gnyawali & Madhavan, 2001) has gained recent attention in collective strategy contexts. Despite potential linkages offering critical insights, both domains have largely evolved independently from each other. This PDW aims to bridge them, using “zooming in” and “zooming out” lenses to explore point of intersection and propose future research avenues. A panel of leading scholars will address how the contradictory yet interdependent logics of cooperation and competition in coopetition enrich insights into collective strategizing, and how collective strategizing practices enhance understanding of coopetitive dynamics. Subsequently, discussants will provide feedback and share thoughts on potential gaps and opportunities arising from bridging coopetition and collective strategy. After an open discussion with the audience, our experts, table facilitators, and organizers will engage participants in interactive roundtable conversations, addressing challenges, opportunities, and approaches in their own work. These discussions collectively aim to advance research on strategy, organization theory, and entrepreneurship, thereby appealing to a broad scholarly audience.

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