Many countries that aspire to achieve sustainable economic growth are confronted with unintended environmental deterioration. Green product strategy is a viable pathway for mitigated sustainable growth. According to the economic complexity holistic concept, the higher the productive capabilities such as technology, and know-how in a country, the greater its ability within economic and industrial activities to produce and export a diverse range of products (Hidalgo et al., 2007). Extending the concept of economic complexity and its path-dependent development hypothesis, the current literature argues that countries follow a path-dependent process to diversify their green production basket and transition to a green economy (Mealy and Teytelboym, 2022). In recent debates on green product development, technological innovation has been recognized as a crucial factor with various effects on a country’s ability to develop green products by enabling it to reduce dependence on existing capabilities (Talebzadehhosseini, 2021). Productive capabilities vary between countries, industries, and product categories. Consequently, embedding technological innovation in green product development and green strategy leads to different outcomes in growth trajectories. This professional Development Workshop (PDW) introduces a framework, Investment Green Jump, and toolkit that can be used to orchestrate sustainable growth through green product development. The purpose of this PDW is to demonstrate how country-specific investments in technological innovation can enable a jump from existing productive capabilities to producing diverse green products.
