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2025 AOM Annual Meeting

STR

PNP

SIM

10887: Strategies To Include Underserved and Disenfranchised Communities

Friday, July 25, 2025
08:30 - 10:30 CEST (GMT+2)
Location: Bella Center: Hall B- B1-m4
Session Type: PDW (workshop)
Orientation: Practice,International,Research
Shareable link: https://cdmcd.co/wjAmnp
Management research has increasingly recognized the importance of organizations pursuing value in the public interest and tackling societal grand challenges, such as pervasive global inequalities. More recently, literature has highlighted the imperative for firms to adapt their strategies when engaging with underserved and disenfranchised communities. Nevertheless, there is still significant room for understanding how organizations and researchers can be more effective in approaching stakeholders from these regions, as well as comprehending the various challenges and liabilities faced when dealing with such localities. In that sense, the objective of this PDW is to discuss how to overcome research barriers within this field in a way that creates a common language among authors while respecting the multidimensional nature of vulnerability. In the first panel, five prominent researchers in Strategy will present papers showcasing methodologies and theoretical frameworks introduced to investigate various types of underserved needs. Then, in a final group discussion session, PDW attendees will have the opportunity to discuss their ideas centered on underserved communities with other participants and panelists.

If you need any additional information, feel free to reach out to the organizers. Email: barros@hec.fr.