For many scholars, teaching and research have long been seen as separate worlds, constantly competing for their precious time. Even those fortunate enough to teach subjects aligned with their research often find it difficult to fully integrate the two. But recently, a bold new wave of scholars is breaking this divide. They’ve turned their classrooms into live behavioral labs—actively gathering data while teaching and using that data to refine their research in real-time. This game-changing approach not only elevates their academic work but also electrifies the classroom experience, creating a dynamic environment where learning and discovery happen together. In this Professional Development Workshop, we will explore how to effectively transform your classroom into a research-rich environment. You’ll learn practical strategies for designing experiments, collecting data during class sessions, and integrating your findings into both teaching and research. Join us and discover how to bridge the gap between teaching and research, creating a space where innovation thrives and both you and your students benefit.