10350: Reinforcing the Impact of Your Research: Initiatives and Tips to Increase Research Engagement

How could you amplify the visibility and impact of your research in an increasingly crowded academic landscape? In today’s academic environment, the impact of a scholar's research is often evaluated based on citations, a widely recognized proxy for research quality and relevance. However, the journey to achieving high citation counts is far from straightforward, especially in the competitive environment of academic publishing. Additionally, focusing solely on citation metrics risks overlooking other critical dimensions of research impact, such as contributions to practice, policy-making, and societal change. As scholars and institutions strive to enhance the visibility and accessibility of their work, exploring innovative dissemination strategies, engaging with diverse audiences, and leveraging tools to amplify reach have become paramount. This symposium brings together editors from leading journals, including Journal of Management Studies, Organization Studies, Strategic Management Journal, BRQ Business Research Quarterly, Academy of Management Perspectives, Journal of International Business Studies, Journal of Management, and Management Science. These editorial leaders and accomplished scholars have successfully elevated the visibility and influence of their research and journals. Attendees will gain actionable insights into crafting impactful articles, strategically choosing publication outlets, navigating the evolving metrics of research impact, and connecting deeply with targeted academic and practitioner communities. By focusing on the pros and cons of innovative practices and exploring new avenues for engagement, this symposium will provide invaluable guidance for researchers to enhance their academic and societal contributions.