11548: How Can Business Schools Retain Their Relevance and Rethink Their Value Add in a World of AI?

Tuesday, July 29, 2025

10:15 - 11:45 CEST (GMT+2)

Location: Bella Center: Hall C- C4-m3

Session Type: Symposium (panel)
Highlight: Showcase Symposium,DIG Highlight
Shareable link: https://cdmcd.co/XKyaMy

Organizer(s)

MJ

Michael G. Jacobides

London Business School, United Kingdom
PZ

Peter Zemsky

INSEAD, United Arab Emirates

Participant(s)

JB

Julian M. Birkinshaw

Ivey Business School, Canada
AJ

Andrew Jack

Financial Times, United Kingdom
MR

Martin Reeves

BCG Henderson Institute, United States
MT

Mary Tripsas

U. of California, Santa Barbara, United States

The emergence of generative AI tools capable of matching human performance in business school assignments challenges fundamental assumptions about management education. AI could fundamentally reshape business schools, suggesting we may be entering a “third epoch” of management education following the practice-oriented era of the early 1900s and the research-focused transformation of the 1960s. As AI begins to rival core analytical capabilities taught in business programs, schools must reconsider their unique value proposition and educational approach. Our panel brings together leading scholars and practitioners, including authors of papers on the future of management education, a Dean, a scholar of industry evolution, a leading advisor-cum-theorist, and the lead FT journalist to consider, in conversation the key uncertainties and strategic priorities, exploring how business schools could leverage their research strengths to guide this transformation. for schools to reinvent management education for an AI-augmented future.