10478: Evaluative Heterogeneity: Causes, Consequences, and Future Directions

Tuesday, July 29, 2025

15:30 - 17:00 CEST (GMT+2)

Location: Bella Center: Hall C- C2-m2

Session Type: Symposium (panel)
Orientation: Research
Shareable link: https://cdmcd.co/Kp8mgz

Organizer(s)

BS

Bryan Kaiser Stroube

London Business School, United Kingdom
DW

David Waguespack

University of Maryland College Park, United States

Participant(s)

EP

Elizabeth Pontikes

University of California Davis, United States
WJ

Wayne Johnson

U. of Utah Eccles, United States
EZ

Eric Y.-F. Zhao

U. of Oxford, United Kingdom
MM

Majid Majzoubi

York University, Canada
ML

Ming De Leung

U. of California, Irvine, United States
JW

Jue Wang

Penn State U., United States
IF

Isabel Fernandez-Mateo

London Business School, United Kingdom

Evaluations are ubiquitous in contemporary business, and a wide range of scholarly work has addressed how the social markers (i.e. legitimacy, status, reputation, gender, race, etc.) of products, individuals, and organizations influence average marginal perceptions of quality. Despite the potential managerial implications, only more recently have scholars directly explored the amount of consensus in such evaluations. This symposium brings together scholars interested in heterogeneity in evaluations to explore questions such as: In what settings might we expect to observe more or less consensus in evaluations? Where are the challenges and opportunities related to the measurement of consensus and its consequences? Through this panel we hope to develop “consensus” about the most promising questions in this space and the best ways to approach them.