23000: Reconceptualizing Cooperative Strategy in the Era of Social Movements—A Firm Perspective

Monday, July 28, 2025

12:00 - 13:30 CEST (GMT+2)

Location: Bella Center: Hall C- C3-m4

Session Type: Symposium (panel)
Orientation: Research
Shareable link: https://cdmcd.co/8YpXM8

Organizer(s)

YH

Yanfei Hu

University of Surrey, United Kingdom

Discussant(s)

TL

Tahiru Azaaviele Liedong

School of Management, U. of Bath, United Kingdom

Panelist(s)

TR

Tazeeb Rajwani

U. of Surrey, United Kingdom
DG

Devi R. Gnyawali

Virginia Tech, United States
BL

Brandon H. Lee

Melbourne Business School, Australia
AK

Arno Eerikki Kourula

U. of Amsterdam, Netherlands

In the era of social movements, firms have notably shifted from confrontation with activist groups towards cooperating with such groups. This type of cooperation allows firms to adapt to societal demands, enhancing their survivability while enrolling them to help address societal problems. This panel symposium identifies three research streams salient to the theorization of firm-social movement cooperation—interorganizational relationships (IORs), nonmarket strategy and social movement research—and aims to foster an intersectional conversation amongst them. The symposium will explore various potentials of theory development and surface new research avenues to advance all three research traditions.