This workshop introduces a new category of educational materials that bridges fiction and Do-It-Yourself entrepreneurship material to teach entrepreneurship. Combining storytelling with actionable guidance, this innovative approach inspires creativity and critical thinking while providing practical tools for application. The session will explore how these materials can be integrated into entrepreneurship curricula, highlighting their benefits for fostering engagement, experiential learning, and skill development. Designed for educators and program developers, the session will include interactive discussions and examples of how to apply these resources in diverse academic contexts. Attendees will leave with practical strategies and teaching materials to enhance their pedagogy.
This session is part of the Teaching and Learning Conference (TLC@AOM). Space is limited; separate complimentary TLC@AOM pre-registration on a first-come, first-served basis is required. The TLC@AOM registration deadline is 27 July 2025, unless sold out. Register for TLC@AOM.
