24404: GLOBE 2020: National Cultural Norms and Leadership Ideals

This panel symposium reports findings of the current phase of the GLOBE (Global Leadership and Organizational Behavior Effectiveness) project that addresses the dual challenge of updating our knowledge on societal culture and gaining new insights on global leadership. Initially launched in the 1990, the GLOBE project was designed as a large-scale research initiative that examines culture and leadership and involved thousands of respondents across 62 societies, making it one of the largest and most comprehensive studies in field of international management. A new phase of GLOBE (GLOBE 2020) was launched, with a multi-phase, multi-method, multi-country research program designed to examine shifts in both societal culture and global leadership since the early 1990s, as well as the relationships between societal culture, organizational culture, and leadership processes. The GLOBE 2020 research program represents a major extension and expansion of 30 years of collaborative work conducted by GLOBE researchers (globeproject.com). GLOBE 2020 is focused on contemporary cultural norms, culture change, leadership ideals, and generalized and interpersonal trust (Javidan, et al., 2024). This phase of the GLOBE project involves surveys of managers and professionals in 144 countries/societies conducted during 2019-22. It is managed by a team of researchers in Canada and the U.S. and built a network of 424 Country Co-Investigators (CCIs), researchers who collected data in their countries/societies and serve as in-country experts to ensure quality research methods and the equitable and fair inclusion of all countries around the world. The countries/societies represented in this study account for more than 99% of the world’s Gross Domestic Product (GDP) and 96% of the world population. This panel symposium will provide a review of the theoretical framework and research methodology (including instrument design, sampling procedure, and statistical analyses) of the GLOBE 2020 project. The panel will also share project findings regarding cultural norms and clusters, and leadership ideals.