This Professional Development Workshop (PDW) aims to explore innovative methodologies for enhancing entrepreneurship education through the integration of Artificial Intelligence (AI) and project-based learning (PBL). Recognizing the evolving educational landscape and the imperative to equip students with relevant skills, the workshop will present novel teaching strategies and AI-augmented tools that foster personalized and effective learning environments. Drawing on case studies from universities in Germany and Singapore, the session will delve into practical applications of AI in PBL contexts, emphasizing Corporate Social Responsibility (CSR) projects. Attendees will engage with examples such as AI-driven market analysis for sustainable business models and AI-assisted project management tools in student-led startups. The interactive format will facilitate knowledge exchange on overcoming challenges and implementing AI-enhanced pedagogies. Participants will gain insights into integrating cutting-edge technologies into their curricula, thereby enriching the educational experience and preparing students for the complexities of modern entrepreneurship.
This session is part of the Teaching and Learning Conference (TLC@AOM). Space is limited; separate complimentary TLC@AOM pre-registration on a first-come, first-served basis is required. The TLC@AOM registration deadline is 27 July 2025, unless sold out. Register for TLC@AOM.
