19336: Entrepreneurial Storytelling: Leveraging Narratives for Legitimacy and Success

Tuesday, July 29, 2025

13:45 - 15:15 CEST (GMT+2)

Location: Bella Center: Hall A- A1-m2

Session Type: Caucus
Orientation: Research,Diversity
Shareable link: https://cdmcd.co/RxzbjB

Participant(s)

JC

Jose Antonio Cerecedo-Lopez

Elon University, United States

Organizer(s)

CW

Chris H. Willis

University of Mary Washington, United States
MM

Mauricio Mercado

Syracuse U., United States

Participant(s)

VS

Vitaliy Skorodziyevskiy

-, United States
JC

Jorge Eduardo Cruz

-, United States
MF

Matthew Farrell

-, United States
BJ

Bahar Javadizadeh

San Francisco State University, United States

This caucus explores ideas around how entrepreneurs use storytelling to gain legitimacy and resources, focusing on the interplay of place, culture, and narrative strategies. Participants will collaboratively examine how storytelling fosters entrepreneurial success and reflect on its implications across diverse contexts, linking to the conference theme of addressing pressing organizational challenges.